So what is it, exactly?
The company describes themselves in this way, “What started as a casual dinner conversation about issues with typical sports drinks, got the wheels turning… a clean hydrator to replace lost electrolytes without the acid and with only quality ingredients… NOOMA was born.”
LOVE. this. brand.
Like really, love it. Not only the product itself, but the people behind it!
Five things I love about NOOMA…
- The product benefits ~ rehydrates and replaces electrolytes needed after an intense sweat session like a run or hot yoga class.
- The taste ~ not too syrupy, no tangy aftertaste, no acid… just a clean, smooth drink ~ CherryLime & Mangosteen are my favs.
- Low sugar, woo hoo!
- The team & their ‘grassroots’ style ~ talk about DOWN TO EARTH, genuinely nice people! Their marketing guru, Leigh, networked with our running group, came to be a guest speaker for my business/marketing class… love a company that is willing to help, network, share time and products. They really believe in giving back and getting involved in the local community, our favorite way to connect!
- Social media ~ as a blogger, photographer & business teacher, imagery & social content really intrigue me. @drinknooma on Instagram is one of my favorites, lots of great stuff!
I’ve tried a LOT of rehydrating beverages including SOS, Gatorade, NUN, Powerade, VitaCoco… NOOMA is hands down my favorite and I can’t wait for it to make its way around Columbus!